Outsider clarity for better games projects and better receptions.
Expert consulting for video game studios, publishers and agencies
Hi, I’m Alvin. For 15 years I worked as a games journalist, covering 300+ releases a year and working closely with media, creators, and communities.
I founded Boocloop in 2022 to bridge my experience in the press with the needs of game makers, big or small, supporting studios, publishers, and agencies with an outside eye that improves both projects and the way they resonate with audiences.
I'm here to share my expertise in game reviews and the gaming hype machine, and to bring you into the loop.
Services
For Studios & Publishers
Mock Review Pro 📋
Clear, constructive feedback on your current build
Metacritic anticipation: what critics/players are likely to say
Actionable recommendations for product and comms improvement
Messaging & positioning analysis
Build & Market Readiness 📣
Feedback at any production stage to steer early design and milestones
Help the teams to zoom out and adjust the focus + messaging
Priorities map: fix now/fix later...
Support for comms materials (review guide, press kit, store page...)
For Agencies
“Games as a second language.” I translate between non-gaming teams and gamer culture so your project fits naturally with players, industry, press, and creators.
Brand-safety & pitch support: guardrails for video game-related activations.
PR content and special ops assistance
Agencies, brands entering games 🧭
Gaming Agencies 🕹️
Gaming expertise for hire
White-label, press-style mock reviews for your clients
Messaging stress-test, opportunities, sensitivity flags for press / creators / players
PR assets production support: review guide, press kit, fact sheet...
Key clients looped-in since 2022
Studios:
Agencies:
ex-Jeuxvideo.com managing editor & presenter (6 yrs) - 15 years in various media outlets, thousands of games covered
Co-created & hosted Le Journal de jeuxvideo.com (daily news show on Twitch - LeStream)
In the gaming community since 2001: too much time doing blogs, producing podcasts, browsing forums...
Currently Paris-based • EN/FR • remote-first • more on LinkedIn
Alvin HADDADENE-XU
